Unstructured data — contracts, product roadmaps, videos, budgets, invoices, and all the other content you create in the course of business — makes up a whopping 90% of company data. There’s a lot of untapped potential in that content: business-critical information, valuable IP, and innovative ideas. But most organizations are missing a major opportunity at a critical time because they don’t have a strategy to tap into their collective trove of unstructured data.
Imagine what you could learn about your business and how much better you’d understand your customers if you could access information and insights that exist in all your content. More importantly, imagine the risks you’re taking by not doing so.